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Research Fountain Limited
Research Fountain is an autonomous division of the MRC group, offering a complete in-house service in market and social research using both qualitative and quantitative techniques. The Birth of Research Fountain was informed by the dynamics of the Nigerian Market, which is becoming complex but exciting by way of increasing competition, avalanche of product/brands, harder decisions by both consumers and marketers and higher value attached to marketing information.
New product development test,
Test market study (Simulated, QRTM),
Market/brand share analysis,
Customer/consumer satisfaction study,
Market potential/viability study,
Habit, usage and attitude study,
Continous (Omnibus) study.